marketing Archives

Most marketers using AI believe it will drive ‘double digit growth’ in 2 years

April 3, 2019

The vast majority (84%) of marketers currently using Artificial Intelligence believe it will yield big results within two years, with the majority already employing ‘data scientists’, according to new research.

Top 5 ecommerce tips: How can retailers make the most of gifting occasions this Spring?

April 3, 2019

With Spring in the air, Kathy Allen, senior marketing strategist at e-commerce and digital marketing agency, Visualsoft has compiled five top tips for businesses on how they can capitalise on Easter 2019.

Boots sponsors all GB women’s national football teams

April 2, 2019

MediaCom has brokered a multi-year agreement between Boots and the women’s football teams of England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Top B2B sales tips: Fixing the broken sales funnel

April 2, 2019

To fix the broken sales funnel, organisations clearly need to use to fresh, accurate and GDPR compliant data. But that is just the start: successful sales activity is underpinned by a scientific, structured and metrics driven approach that leverages multi-dimensional real-time data, as James Isilay, CEO, Cognism, explains.

Young’s debuts hyper-targeted second screen TV ad campaign

April 2, 2019

Young’s Seafood has launched what is describes as “one of the most targeted marketing campaigns ever” to support its Chip Shop and Gastro brands.

AO stops all TV advertising to focus on digital

March 29, 2019

Online electricals retailer AO.com is to turn off TV advertising and focus on digital campaigns instead.

Facebook data scandal one year on: 37% use platform less

March 28, 2019

More than one third (37%) of Facebook users spend less time on the platform Facebook since the Cambridge Analytica scandal, according to new research.

Customer experience trends: No ‘third time lucky’ for brands

March 27, 2019

There’s no ‘third time lucky’ for brands failing at customer experience, with two in five consumers (39%) would consider switching to another retailer after two bad experiences with a brand.

Social media trends: Global brands ‘have too many channels to manage’

March 26, 2019

For global businesses working across multiple markets and languages, balancing the voices of individual brands and products, and covering cultural and language nuances, has always been a complicated process. Social media has taken this complexity to a whole new level.

Third of small business ‘have no website’

March 26, 2019

Even though high-quality websites are more accessible and affordable than ever, not all small businesses find them necessary, a new survey finds.