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marketing

Microsoft set to launch Windows 7 smartphone range

October 11, 2010

Microsoft is gearing up to unveil its new Windows Phone 7 operating system and a compatible range of devices at a New York event today, as the software giant looks to take on the likes of Apple’s iPhone and Google’s Android in the fast growing smartphone market.

Uncategorized Android, Apple, Google, iPad, marketing

Frequent Facebook users ‘more likely to lose friends’

October 8, 2010

People who spend the most hours on Facebook are the most likely to be “defriended” on the social networking site, according to new research.

Uncategorized Facebook, marketing, Twitter

UK biz ‘facing digital skills gap’

October 8, 2010

A report published by Econsultancy and Blue Latitude this week looks at the effect of rapidly evolving digital technology on a range of different business functions.

Uncategorized brands, marketing, technology, UK

Digital marketing budgets predicted to boom in 2011

October 7, 2010

More than two thirds of marketers are expecting a rise in their online spending next year, according to new research.

Uncategorized advertising, Christmas, digital marketing, marketing, media

Google preps TV launch with media content deals

October 6, 2010

Google has secured new content partnership deals with media and internet companies, including NBC Universal’s CNBC, Time Warner’s HBO and Amazon, for its forthcoming Google TV service.

Uncategorized Amazon, blogging, content, Google, marketing

Dennis Publishing buys Web User magazine from IPC

October 6, 2010

IPC Media has sold its popular internet magazine Web User to Dennis Publishing, for an undisclosed sum.

Search, Uncategorized marketing, media, technology, Twitter

Cost of Christmas: Online retailers lose £132.5m in missing parcels

October 6, 2010

Missed deliveries will cost online UK businesses £132.5m this Christmas, according to the latest ecommerce research.

Uncategorized Christmas, ecommerce, marketing, media, retail

Guest Comment: Personalisation and trust are key to building influence

October 6, 2010

Third-party influencers – from friends, retailers and experts to reviewers and bloggers – have an increasingly important role to play in consumer behaviour and purchasing decisions. With so many conversations taking place online, the digital space offers the perfect opportunity to tap into or harness the power of those interactions and influence the influencers. Ed … [Read more…]

Uncategorized CRM, email, Facebook, marketing, media

Brits demand better cross channel integration from customer services

October 6, 2010

Whilst many businesses have accelerated implementation of new communication channels, none are being integrated well, according to the results of a new survey.

Search, Uncategorized Europe, marketing, Twitter

UK firms ‘still failing to integrate multichannel marketing’

October 6, 2010

Whilst the majority of larger companies are using at least three marketing channels, over half are still storing the data gathered from each channel separately, according to new research commissioned by marketing service and data company dbg.

Search, Uncategorized brands, marketing, media, security
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