River Island creates ‘in-store experience’ with online videos
River Island has added videos to its new website to help bring its online experience closer to that of shoppers in-store.
marketing
Thomson Local debuts business search app
ThomsonLocal has announced that it has launched a local business search app for iPhone users, enabling them to access the company’s database of over 1.8 million UK business listings.
Top Tips: Getting marketing emails read
Marketers must realise that they are in complete control of the success, and failure, of their email marketing campaigns. The crux starts with their email sender reputation. Margaret Farmakis, Senior Director of Response Consulting at Return Path, offers a guide to getting your recipients’ attention.
Augemented reality app lets users try on ‘virtual jewellery’
Technology firm Holition has partnered with high end jewellers Boucheron to launch an app that lets web users ‘try on’ jewels in real time.
Right to reply: Interflora Vs M&S on Google AdWords – Online Marketers will await outcome with bated breath
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
Right to reply: Interflora Vs M&S on Google AdWords – Online Marketers will await outcome with bated breath
Flower retailer Interflora has begun legal action against Marks & Spencer for allegedly bidding on its brand name on Google Adwords. According to Matthew Whiteway, Client Services Director at leading search specialist agency and technology firm Greenlight, were Interflora to win this battle, it would set a precedent, with a number of advertisers likely to … [Read more…]
Do targeted ads work? Brand advertisers ‘fail to reach their audiences online’
Nearly six in ten Britons (60 per cent) believe online advertising is neither relevant nor well targeted, according to a new YouGov survey.
AOL signs Harry Hill for new online comedy show
AOL is set to launch an online-only video series starring comedian Harry Hill, as the online media giant looks to boost its profile.
Orange and T-Mobile customers share coverage with ‘Everything Everywhere’ brand launch
Orange and T- Mobile have finally unveiled their ‘Everything Everywhere’ brand, following the merger of the two mobile networks last year.
BBC marketing campaign urges people to take their ‘First Click’ online
The BBC has launched a TV campaign in support of First Click – a major new media literacy campaign aimed at encouraging people to get online, with the end-line “it’s easier than you think to take your First Click”.