MySpace admits defeat? Former social media king syncs with Facebook Connect
MySpace, once the dominant online social network, has signed a ‘mashup’ agreement with Facebook to allow people to sign on to MySpace using their Facebook login.
marketing
Case Study: ‘Warships’ game app converts 15% of free downloads to paying customers
Tequila Mobile, developer and publisher of high quality mobile games, has seen downloads of its free mobile game Warships: Sea on Fire convert up to 15% of its users to paying customers, with 1.4 million downloaded games, during a recent campaign they ran using GetJar’s Pay-Per-Download service. This case study shows how the app’s unique … [Read more…]
Google Googles: Mobile pics converted into web ads via product recognition
Google is running a test on its Google’s photo recognition tool, that will display adverts to users based on pictures taken by their smartphone cameras.
Magiq gets £2m funding boost for personalised digital marketing tools
Magiq’s parent company Speed-Trap, has raised £2m in venture capital funding from international venture capital firm Beringea LLP and IS Solutions Plc.
LinkedIn debuts ‘BrandYou’ campaign across Europe
Professional social network LinkedIn has launched a pan-European campaign called BrandYou, to highlight the increasing importance of personal brand management.
UK mobile shoppers lack brand loyalty to retailers
Most Brits are fickle consumers when its comes to mobile commerce, with 59% of UK shoppers have not decided on the brand they will purchase before researching or buying a product online.
VAT rise ‘will spark rise in targeted marketing campaigns’
On the 1st January, the UK’s rate of VAT will rise to 20%. Research released today from affiliate network LinkShare, reveals that targeted marketing campaigns will be the most effective way to win business in the post-raise world. 30% of marketers* claim that mass marketing techniques will give way to individualised campaigns in 2011.
Public Sector cuts ‘impact retail spend this Christmas’
More than a third of people intend to reduce their spend this Christmas, with 65% of people planning to start their shopping early in order to spread the cost in the wake of the Government’s spending cuts, according to a new forecast.
Guest comment: The evolution of the retail experience
Frank Lord, VP EMEA at ATG describes a new way of shopping that puts consumers directly in the driving seat and explains why technology is the real game-changer
Right to reply: Google’s Street View privacy breach damaging to user confidence in the brand
Google has escaped a fine for collecting personal data – including email addresses and passwords – being used in UK public Wi-Fi spots. But has Google really escaped lightly? According to Jack Adams, search engine optimisation (SEO) consultant at leading search specialist marketing and technology firm Greenlight, whilst this won’t have an impact for search … [Read more…]