Online Vs TV: Cadbury's ROI for every £1 media spend
Cadbury’s “Chocolate Charmer” online advertising campaign provided ROI almost 4 times higher than their TV campaign.
marketing
Top tips: 8 steps for successful online audience targeting
As media fragments and audiences become more segmented, online audience targeting is becoming ever-more important tool for marketing campaigns. Stuart Colman, Managing Director, Europe of AudienceScience, offers a guide to reaching the right consumers online.
Guest comment: Great usability is pure brand experience
Creating a successful online brand experience is about much more than just good design. Albert Pusch, head of marketing at FACT-Finder, explains why functionality is key to winning over customers.
Top tips: 7 Steps to ‘Digital Media Heaven’
There is an enormous variety of digital media channels to choose from. Why should you invest in search, rather than display? What is the optimal social media strategy? Isn’t viral the best way to advertise because its free? How do I determine the potential split of my digital media budget, given the vast preponderance of … [Read more…]
Top tips: Mobile marketing in financial apps – how to get the best out of your solution
Somewhat late to the party, 2011 is billed as the year that the financial services sector will truly embrace the mobile. Other sectors have been more forthcoming in driving mobile revenues but perhaps the mobile marketing opportunity for finance products and services is worth waiting for? James Richards, Director of mobinetic, IE, takes a closer … [Read more…]
Right to reply: O2 More nabs 2m customers… but should it be more wary?
O2 recently revealed its personalized marketing service, called ‘More’ has grown rapidly to 2 million customers. Justin Schamotta staff writer for Choose.net, takes a closer look at the growth of the new mobile marketing platform.
Study: Most Facebookers wouldn’t share identity with marketers
Four in five consumers would not share Facebook ID with marketers, while 46% of companies admit to not using social media initiatives to maximum effect, according to a new study.
Top 5 recruitment tips: Digitally modified staff- Find the perfect match
Creative agencies live and die by the strength of their ideas and business savvy – so how do ensure you’ve got the right people on your side? Mark Bower, MD of Coolpink, offers 5 tips to effectively fill ‘creative’ roles within agencies.
Right to reply: Ezinearticles.com unfairly penalized by Google’s search upgrade?
Last month saw Google update its search algorithms to filter out duplicate content, in a bid to produce higher quality results and combat so-called ‘content farms’. But have some good quality sites suffered as a result? Emily Hill, Managing Director of Write My Site, looks at the case of one publisher, ezinearticles.com.
Top web design tips: Creating your own Grand Design
Whether you’re creating a new loyalty scheme or thinking about how you can change your website to enhance the customer experience, you know that second-rate design won’t stand up to public scrutiny. Success doesn’t happen without expertise at the planning stage, says Chris Ford from Grass Roots.