Blockbuster has been sold at auction to satellite TV chain Dish Network for just $320m, after the once dominant video chain was pushed into bankruptcy by online competition from the likes of Netflix and LoveFilm.
Ad network Adknowledge and Experian-owned technology firm Techlightenment have teamed up to launch a platform to help brands research what users are doing on Facebook.
Twitter is reportedly considering Facebook-style pages for brands on the micro-blogging service, opening up ways for advertisers to deliver tailored messages to their followers and serving as a central hub for companies to coordinate campaigns.
Delivering an excellent online experience to both customers and employees is an important part of marketing your brand. But with users demanding more interactive dynamic services putting increasing pressure on marketing teams, maintaining an always online and available service can sometimes be a challenge. Owen Garrett, e-tail specialist, Zeus Technology offers 5 key ways for … [Read more…]
Advertising group Interpublic has revealed in its annual report that it owns a stake in social networking site Facebook.
As web users become ever more demanding, are brands doing enough to meet their needs and turn browsers into buyers? Geoff Galat, Vice President, World Wide Marketing, at Tealeaf, offers a guide to boosting online customer experience…
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
Publishers are most interested in promoting advertisers from the travel industry, with 73 per cent citing this as one of the most important sectors for their online advertising, according to a new study.
British consumers truly value brands that use text messaging to engage with them, according to a new poll.
How does Google’s new +1 social tagging service affect online advertising? Adam Bunn, Director of SEO at Greenlight points out some immediate shortcomings if Google is hoping to conquer the social sphere in a bid to bolster further its dominance in the search space.