Dutch mobile marketing agency expands into London
XS2TheWorld, a mobile marketing agency founded in the Netherlands, today announced the opening of a London office to capitalise on the UK’s dynamic and growing mobile market.
marketing
Natmag debuts first ever mobile internet sites
The National Magazine Company (NatMag) are to launch mobile versions of their Company and Men’s Health magazines, in partnership with Mobile Interactive Group.
Right to reply: 4 ways app stores could help developers
Last week saw the IGDA send an open letter to Amazon about unfair pricing practices on Amazon App store. Patrick Mork, CMO of GetJar, responds to the growing debate surrounding the relationship between app stores and developers.
Royal Wedding ‘generating one mention every ten seconds online’
During last week, online media – including news sites, blogs, forums, Twitter and Facebook, saw an accelerated flurry of ‘noise’ around the Royal Wedding, with the majority of mentions being positive, according to new data.
Audi debuts first video ad to connected TVs
MediaCom, smartclip and woomi have launched the UK’s first connected TV video advertising campaign with Audi.
Cookies, online ad regulation and the ‘you’ve been targeted button’
Latest news on the cookie saga comes from UK Communications Minister Ed Vaizey who is pushing for a two-tier approach to the new EU regulations on the use of cookies in online marketing. They’re looking at working with browser manufacturers to get one-click approval for cookie downloads, while pushing the ad industry to group together … [Read more…]
IPA Bellwether: Marketing budgets cut, online looking strong
The latest quarterly attitude tracker from the UK’s Institute of Practitioners in Advertising finds 25% of marketing executives suffering budget cuts in Q1, and close to 40% more pessimistic than in the previous quarter. There’s a sprinkling of good news about the marketing industry, but it’s clear that ROI and cutting overheads is high on … [Read more…]
Retailers ‘must look beyond just Facebook for social commerce’
Top retailers in the UK have on average 10 times more unique users on their websites in one month than they do overall global likes on their main Facebook pages, according to new findings.
Right to reply: Google and Government present new chances for SMEs
Google’s Panda Update and the 2011 Budget offer new opportunities for online businesses, according to Jack Adams, Senior Search Manager – SearchCatalyst.
Most small firms ‘using social media everyday’
Great swathes of small and medium-sized enterprises are embracing social media as a means of conducting business, according to a new poll.