As the number of digital channels grow, how can agencies create a cohesive cross platform campaign for their clients? Digital marketing agency bigmouthmedia and its sister agency LBi today released their joint white paper “Blending: digital channel integration – when 1 + 1 is more than 2”.
The Government has shut down its iconic Central Office of Information (COI) ad agency arm, putting an estimated 400 advertising jobs at risk.
More than one in three consumers are now withholding all identifying information when engaging online with brands, according to new research.
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
J.K. Rowling is launching Pottermore, a new website that will include new material and illustrations from the Harry Potter franchise.
The Lego Group has announced the creation of a “free-to-play” zone inside Lego Universe coming in August, giving players a taste of what the Lego Universe massively multiplayer online game (MMOG) has to offer.
Almost one in three online consumers find inaccurate pricing in search ads displayed by retailers, according to a new survey conducted by YouGov.
Digital marketing consultancy Stream:20 has opened a new office in Munich, Germany, which will operate alongside their London headquarters in the City.
Over three quarters (84%) of Irish marketers believe email is either “important” or “very important” to their overall marketing strategy, with a renewed focus on driving sales as well as building brand awareness, according to a new survey.
Understanding performance and usage patterns and establishing a “normal” behavior pattern or profile is essential in detecting subtle anomalies in ecommerce websites when it comes to performance management. David Flower, Vice President EMEA, Compuware Gomez, takes a look at the growing importance of predictive analytics.