Third of graudates choose PR- survey
Almost a third (29%) of graduates want to work in public relations (PR), according to a survey designed to measure graduates’ perceptions of industry.
marketing
Budweiser to sponsor Facebook’s first-ever live football match
Budweiser is to broadcast the FA Cup first round match between Ascot United and Wembley FC on its Facebook fan page, marking the first live broadcast of any sport on the social network.
Interactivity ‘key to mobile advertising’
UK consumers are willing to engage with mobile advertising as long as it proves an engaging experience, according to a new report.
Top 5 tips: What does the ideal affiliate look like?
Choosing the right affiliate marketing partners can be a difficult job for publishers. Owen Hewitson, Client Strategist, Affiliate Window & buy.at, lists 5 key qualities to help the decision making process easier…
IAB slams .brand domain name plans
A proposal to expand the number of top-level domain (TLD) names available to companies has been criticised by the Interactive Advertising Bureau.
Top online retail tips: Expanding internationally? Look before you leap
Retailers who are being encouraged to expand internationally should take into account the need to ensure consistent, timely and accurate service to meet the needs of an International customer base. Emma Gooderham, Managing Director of WorldAddresses.com, looks at the best way of taking a domestic business international.
Horrible Histories gets virtual world
The popular Horrible Histories books and TV series have been brought to life in a new virtual world, created for Scholastic by social media agency, Yomego.
Top tips: Countdown to Christmas- maximising email marketing revenue this festive season
Marketing solutions firm Responsys has launched the 2011 Retail Email Guide to the Holiday Season, offering tips on getting the most out of email marketing in the run up to Christmas.
Internet advertising measurement – Nielsen launches GRPs and shows where online media planning fails
Ever run an online display advertising campaign and been nervous about the audience? You’re not alone. Online media planning has the scope to target brilliantly, but too few agencies apply enough of the right techniques to ensure this happens all the times, resulting in under-performing campaigns and web ads not delivering the real ROI they … [Read more…]
Roundtable report: Internet is Double Edged Sword in Customer Service
The world wide web may have given businesses easy access to a huge audience and the opportunity to remedy customer complaints in public but it’s also increased pressure on firms to react quickly without losing the personal touch, according to a recent roundtable debate.