EYE rolls out of new digital airport media network
Out-of-Home media company EYE has launched a new digital media network with an event at Gatwick Airport.
marketing
Adobe updates Scene7, adds social shopping tools
Adobe has updated its Scene7 solution to offer automated, optimised delivery of rich media content across devices including desktop computers, smartphones and tablets.
70% of car dealers ‘prefer website leads to classifieds’
Most UK car dealers believe that leads from their website are stronger than those from classifieds, according to new research.
Guest comment: Does more commission equal more sales? (Part 1)
What levers can affiliate managers pull in order to increase sales? In this two-part article, Owen Hewitson, Client Strategist, Affiliate Window & buy.at, whether more commission to affiliate partners actually generates more sales within performance marketing.
Top tips: Tracking marketing success- How to measure up in the board room
While large consumer marketing projects can be relatively simple to track success, for many smaller businesses, real ROI is a more elusive number. Tom Carter, Relationship Director at balloon dog looks at measurement and how to demonstrate results of marketing.
M&S returns to Efficient Frontier for search bid management platform
M&S will be using Efficient Frontier’s bid management platform for its UK and international search marketing campaigns.
M&S returns to Efficient Frontier for search bid management platform
M&S will be using Efficient Frontier’s bid management platform for its UK and international search marketing campaigns.
Guest comment: Are retailers taking the handheld store seriously?
Mobile is clearly growing as a commerce platform. But are retailers taking it seriously enough? Max Childs, senior marketing manager for EMEA at Adobe Scene7, looks at mobile stores in practice, and what will happen to m-commerce in the near future.
WPP buys stake in Chinese digital ad firm
Global marketing giant WPP has taken a minority stake in Leading Smart Holdings, the British Virgin Islands-based parent company of Moment Systems, a digital advertising measurement firm in China.
Tagman gets $5m funding boost
UK-based tag management firm TagMan has received $5m in its second round of venture capital funding.