Red Letter Days is investigating the benefits of building an Attribution model to better understand its customers’ purchase journeys as it begins a strategic optimisation programme for its digital marketing activity.
Over half of consumers (56%) would buy from an unfamiliar brand if offered the right deal at the right time, while 41% have bought purchased something online they would never previously thought of buying, because of a voucher or offer, according to new research.
HMV haslaunched its on-demand film service, hmvon-demand, as the embattled high street retailer looks to rival Apple, Amazon and LoveFilm in the online video market.
The rail industry is perfectly suited for digital technology, from text updates and apps to mapping and mobile tickets. So why have so few train companies embraced this growing medium? Dave Ward from Realise Digital takes a closer look…
Apple’s website is now the second most visited online store in the UK, behind Amazon, according to new research.
Performance marketing company TradeDoubler has launched The Zoo Project, a UK Affiliate Marketing incubator designed to foster grass roots growth and help drive innovation in the Affiliate Marketing arena.
eBay has bought recommendation engine Hunch.com in order to improve the personalisation of the shopping suggestions its customers see online.
Durex, part of Reckitt Benckiser, is launching its first affiliate program to coincide with a major brand push at retail as well as through a targeted experiential marketing campaign.
London-based digital marketing agency LBi has bought US social media marketing agency Mr Youth for approximately $40- $50m.
British businesses have failed to adjust to the needs of the ‘Recommendation Generation’ and are wasting billions on out of date techniques, according to a new study.