Unilever is working with mobile rewards app Viggle to launch a new campaign for its Dove Men+Care range, that will ask men to check their phones and watch a video in exchange for free products.
Google’s search product for online retailers, Google Commerce Search, has undergone a revamp. Kevin Ludford, CEO of InventCommerce explains how the system works and, more importantly if it links on and offline retailing and helps to support the thousands of retailers with an integrated sales strategy.
Google has launched a year-long campaign aiming to encourage more Welsh businesses to get online, as figures show around 40% of small firms have no website.
Yahoo is reportedly planning a huge restructuring strategy, including layoffs that are likely to number in the thousands, according to a news report.
Online purchase decisions can be positively and negatively influenced by displaying the Facebook and Twitter icons next to products, according to new research.
Tablet and smartphone owners in Germany, Italy and the U.K. are more likely than American device owners to make a purchase online via PC after viewing an ad on their tablet or smartphone, according to a new study looking at mobile marketing trends.
A number of high-profile websites have failed when there has been a surge of traffic- with the Olympics and UCAS websites failing most recently. Andreas Edler, managing director of Hostway UK, looks at how such outages can lose sales and deter customers from coming back to the site – especially if it fails during a … [Read more…]
Embattled camera firm Kodak is close to finalising a deal with photo sharing firm Shutterfly for $23.8m, according to a report.
Facebook is letting companies place ads on its mobile version for the first time, and to advertise on the log out screen, flowing the launch of its new ‘Premium’ service.
Volker Weiwer, CEO, eCircle explains how to implement a winning lifecycle email strategy to increase the results of your email marketing program.