Google runs UK campaign to get firms mobile
Google has launched a new initiative called GetMo, aimed at helping British businesses ‘Get Mobile’ by providing them with tools and resources to make their websites more mobile-friendly.
marketing
Affiliate marketing: The AA drops Tradedoubler for Affiliate Window
The AA has closed their affiliate programme with Tradedoubler to establish an exclusive partnership with performance network, Affiliate Window.
Facebook Timeline: 8m brands switch to new profile in first 10 days
Eight million brands have switched to Facebook’s new Timeline profile just 10 days after its launch, according to the social network.
Top tips: How to lose customers the B2B way
Getting visitors to a website is only half the battle- converting their visit into a purchase or action is another challenge entirely. John Ryder, client services director, Silverbean, lists the most common website conversion mistakes made by B2B websites.
Maruti Suzuki Ritz becomes top Indian brand with 1m Facebook fans
Maruti Suzuki Ritz has become the most popular brand in India by clocking a record fan base of over 1 million (1,018,000+ members) on popular social networking site Facebook. Maruti Suzuki Ritz made its debut on Social media in August 2010.
Facebook marketing: Social ads ‘get 55% higher recall’
Social media ads are generating a 55% greater lift in ad recall than non-social ads on average, according to a new study from Nielsen.
Video: Angry Birds launch into Space with NASA
Rovio has teamed up with Nasa to launch its latest Angry Birds title, Space, which aims to add a new educational twist to the hugely popular game.
Amaze hires TV producer to head up new content division
Marketing and technology company, Amaze, has appointed ex-TV Producer Claire Phillips as Executive Producer – Content, where she will head up the agency’s new content division.
Meetings- a waste of time and money? New iPhone app calculates the cost
Marketing technology agency LBi has created an iPhone application to discourage people from wasting time and money in pointless meetings.
Guest comment: Advertisers ignore identity theft at their peril
Social media has ignited a new level of engagement between advertisers and consumers, but can this level of oversharing leave people prone to identity thieves? Justin Schamotta, senior staff writer at Choose, explains how advertisers can avoid putting customers at risk while encouraging engagement and building loyalty.