UK search wars: Bing and Yahoo lose further ground to Google
Google has increased its dominant position in the UK search market, accounting for more than 9 in 10 of all searches, according to the latest data.
marketing
Infographic- The (ridiculously complicated) social media landscape
This infographic below from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools avaialble for advertisers.
Top tips: Marketing social switching- a new challenge
Just when you thought you’d got the hang of selling services online, along comes another challenge: social switching. Julia Kukiewicz, Editor of Choose, takes a look at how online people power looks set to shake up the utility markets…
Yahoo Genome offers marketers ‘big data’ for targeted campaigns
Yahoo has unveiled a new tool for online advertisers designed to take advantage of the company’s experience with big data analytics to improve the effectiveness and reach of targeted campaigns running on the portal’s network.
Video viral of the Week: Old Spice returns with ‘Believe In Your Smellf’ YouTube ads
Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand’s newest addition to its product range. See why it’s our video viral of the week below…
Video viral of the Week: Old Spice returns with 'Believe In Your Smellf' YouTube ads
Old Spice has become a byword for successful viral marketing since its 2010 YouTube campaign racked up over 40 million views and a 107% sales uplift for the deodorant brand. This follow up introduces Champion, the brand’s newest addition to its product range. See why it’s our video viral of the week below…
Social search overtakes traditional directories for new customer acquisition
In the digitally advanced markets, social is moving ahead of directories as the main way small businesses get new customers. Latest research in the UK shows the scale of the channel shift, with more than a third of small firms are using Facebook for marketing (vs 27% using local directories). Twitter is also playing a … [Read more…]
Top tips: Spicing up Loyalty & Reward- Do customers get what they really, really want?
Most customers are swayed by loyalty offers and rewards, and are willing to submit personal details in exchange for better deals. So why are so many retailers failing to make the most out of loyalty? Anthony Monger, Digital Marketing Consultant at Grass Roots, takes a ‘Spice Girl- themed’ look at how loyalty programmes can deliver … [Read more…]
Top tips: Spicing up Loyalty & Reward- Do customers get what they really, really want?
Most customers are swayed by loyalty offers and rewards, and are willing to submit personal details in exchange for better deals. So why are so many retailers failing to make the most out of loyalty? Anthony Monger, Digital Marketing Consultant at Grass Roots, takes a ‘Spice Girl- themed’ look at how loyalty programmes can deliver … [Read more…]
Right to reply: Rainy April shows high street needs better online strategies
This week’s UK retail figures presented a gloomy picture of the UK, with retail sales values were down 3.3% while online growth slowed to 9%. Adam Stewart, Marketing Director at Rakuten’s Play.com, comments why retails need to make the best of both the online and offline worlds to succeed in this difficult trading environment.