Email marketing tips: Getting to the top of the inbox (video)
How can you ensure your marketing emails reach to top of your customers’ inbox, rather than the spam folder? This video from Hitwise offers top tips on getting the most from your mails…
marketing
lowcostholidays debuts ‘Were Here’ leaderboard Facebook app
UK travel website lowcostholidays.com has launched the first app to use Facebook’s ‘Were Here’ API function, to accurately measure most visited and ‘talked about’ destinations on Facebook.
Right to reply: The coupon recession – consumers not ashamed of using vouchers to shop
News that consumers are increasingly turning to promotions to help decide their weekly shop points to a change in shopper behaviour that has changed dramatically over the last few years, writes Oliver Felstead, Managing Director of Coupons.com UK & Europe.
Pens envy? Bic ‘For Her’ range prompts wave of sarcastic Amazon reviews
Bic’s ‘For Her’ range of pens have become the latest target of mockery from Amazon reviewers.
Pens envy? Bic 'For Her' range prompts wave of sarcastic Amazon reviews
Bic’s ‘For Her’ range of pens have become the latest target of mockery from Amazon reviewers.
Independent retailers ‘are Britain’s hardest workers’
Independent shopkeepers are Britain’s hardest worker, with most working over 50 hours a week, according to new data.
Independent retailers ‘are Britain's hardest workers’
Independent shopkeepers are Britain’s hardest worker, with most working over 50 hours a week, according to new data.
Microsoft debuts multi-channel ad units
Microsoft has launched a series of new ad unit types intended to help brands coordinate their campaigns across Microsoft’s Web, mobile, Xbox and Skype platforms.
Right to reply: Facebook newsfeed ads – a dangerous temptation for brands?
Last week saw Facebook announce new ad format, allowing advertisers to run messages directly in user’s news feeds, whether they had ‘liked’ their page or not. Oliver Felstead, Managing Director, UK & EMEA, Coupons.com looks at the implications of the controversial addition to Facebook’s marketing arsenal…
Don’t mention the weather- Camping Club uses search re-targeting to boost sales
The Camping and Caravanning Club has launched a new online marketing campaign, called ‘Don’t mention the Weather’, designed at promoting great British days out to the 13 million people in the UK interested in camping.