In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft’s decision to enable Do Not Track as the default setting in Internet Explorer 10.
In an open letter, an influential US-based lobbying group for the advertising industry has criticised Microsoft’s decision to enable Do Not Track as the default setting in Internet Explorer 10.
The Information Commissioner’s Office (ICO) is set to issue two monetary penalties totalling well over £250,000 to two illegal marketers who have been responsible for distributing millions of spam texts.
This summer saw Channel 4 run its ‘Superhuman’ campaign to promote the London Paralympic games. Working with Mediasyndicator, the online element of the promotion attracted more than 150,000 interactions.
Angry Birds, Monsters and Spiders feature alongside a second generation of touch screen tablets to be among the hottest items on kids’ wish lists this Christmas season, according to toy retailer, Toys“R”Us, UK.
Facebook has launched a new service that lets its users send friends real gifts via the social network. Members can send gifts from the birthday reminders link on the news feed or from a friend’s Timeline via the “Give him/her a gift” link or the present icon. Gift notifications can be posted to that friend’s … [Read more…]
Thirty-nine percent of online retail transactions by new customers start with clicks from paid or organic search results and less than 1% come from social channels according to a new Forrester report.
Simon Robinson, senior director marketing and alliances EMEA, Responsys, discusses how marketers can build on marketing success achieved during London’s summer of sport and transform it into long-term gain.
Low cost high volume emails can be very temtping for marketers looking to push a short term message- but may do long term damage to building a loyal customer base. Matt Button, Head of Marketing Strategy at Underwired, warns against a ‘one size fits all’ approach to email marketing, and why segmentation could yield better … [Read more…]
Many email marketers are failing to track their campaigns after they hit ‘send’, with more than 40% admitting they do not have the analytics in place to determine inbox placement rates for their campaigns, according to a new study.