marketing Archives

Glastonbury and Pride spike marketer interest in sustainability and inclusivity

July 5, 2019

As the sun sets on the most sustainable Glastonbury Festival ever and Pride vibes skyrocketing across the world, research from email service provider Mailjet reveals a peak in UK and US marketers interest in executing values-based campaigns, from environmental impact to inclusivity.

Click and Collect Cars? 27% of Brits would buy car online without test drive

July 5, 2019

Over a quarter of Brits would be happy to buy a car online, having never seen the vehicle in person, according to new research.

Vlogger interview: Fashion brands’ approach to social media influencers is changing

July 4, 2019

Fashion brands are changing the way they engage with social media influencers and now regard their feeds as a billboard space that they are buying rather than an online community with which they want to engage.

Guest comment: Three reasons why retainer PR is on the rise

July 4, 2019

The PR industry is seeing a rise in competition, leading to clients hesitating to commit longer-term. Ashley Carr, founder and Managing Director of Neo PR which looks at why retainer PR is on the rise.

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

July 3, 2019

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

TV ad report: most viewers have second screen nearby

June 27, 2019

Three quarters of UK viewers (75%) have second screen devices nearby when watching TV, making TV a primary driver of digital activity for direct to consumer (DTC) brands, according to new research.

Digital natives ‘value brick and mortar stores more than their parents or grandparents’

June 27, 2019

Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study.

Prime Day: How retailers can capitalise on Amazon’s two-day sale

June 26, 2019

With Amazon Prime Day set over two days this year, on 15th and 16th July, Jason Woosley, Vice President, Commerce Product & Platform at Adobe has pulled together his top tips for e-retailers in the lead up to the event.

Cannes Lions Winner: Wendy’s wins social top prize for ‘Keeping Fortnite Fresh’ campaign

June 25, 2019

Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.

The future of ad platforms: P&G Taco Bell and LEGO lead discussion at Cannes

June 21, 2019

On day four of Cannes Lions, a panel including P&G’s Marc Pritchard, Chief Brand Officer, as well as Marisa Thalberg, Global Chief Brand Officer at Taco Bell, and Julia Goldin, Global CMO at LEGO discussed the future of advertising and the power that platforms and brand purpose play at present and in the future.