ResponseTap expands to US and Canada
ResponseTap (formerly AdInsight) is opening of its US headquarters in New York, marking the latest stage in the company’s international expansion programme.
marketing
News Corp shuts tablet news site The Daily after 2 years
News Corp is closing its tablet newspaper The Daily later this month, just two years after its launch.
SMS marketing regulation – FCC updates US position
Opt-in or opt out? And how do you tell someone who’s unsubscribed that this has been actioned? In the US, the FCC’s latest update on SMS marketing regulations makes it clear…
Marketers ‘missing a trick’ with Google’s Remarketing for Search
Google’s latest launch of its Remarketing for Search product, currently in beta, is a huge step from the standard advertising options that Google Adwords presents, says digital marketing agency, Greenlight. According to the Greenlight, it could have a substantial impact on the way digital marketers traditionally use remarketing and advises that it would be in … [Read more…]
SMS marketing regulation – UK spammers fined £1/2m
SMS marketing regulations became tougher this week as the UK government’s Information Commissioner shows its teeth, writes Danny Meadows-Klue. The ICO unleashes the first of the heavy fines for spammers using text messaging, as across Europe the focus of digital marketing regulation broadens to include texts. Here’s what they did…
Online ad trends: Third of Brits likely to drop IE 10 over ‘Do Not Track’ plans
British consumers have warned they could stop using Microsoft’s Internet Explorer 10 (IE10) browser over the software giant’s Do Not Track initiative, according to a new survey looking at online ad trends.
O2 debuts mobile digital showroom with Microsoft
O2 has chosen Microsoft Advertising to launch a ‘Life Unlocked’ campaign, in a deal that will see the creation of the first ever mobile industry ‘digital showroom’.
Content marketing techniques – boosting engagement through live blogging
Live blogging at events boosts engagement with content by 300% according to new research into content marketing techniques with readers explaining what boosts content engagement. Here’s why…
Myspace plans 50m Spotify rival
Myspace is planning to launch a $50m Spotify rival, as the former social media market leader looks to reposition itself as a social music tool.
Top tips: How to monetise Big Data in the cloud
The proliferation of multi-channel solutions and platforms may have created a wealth of opportunities for businesses to communicate directly with consumers, but as a direct result, the amount of data they hold, has risen to startling levels. Simon Bowker, Managing Director, eCircle UK, takes a closer look at the potential (and challenge) of getting the … [Read more…]