This year’s Valentine’s day email campaigns have produced some eye-opening stats, with subject lines without discounts performing better than those offering a discount, and ‘lust’ getting higher clicks than ‘love’. Guy Hanson, Director, Response Consulting at Return Path looks at reasons for these anomalies, and provides some top tips for email marketing seasonal campaigns.
As technology advances and audiences become ever more fragmented, how has marketing changed, and what are the key skills for success? A new report attempts to define the role of the modern marketer, identifying analytics and resources as key areas for improvement.
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.
With Mother’s Day fast approaching, how is digital media affecting the UK’s gift buying habits? Experian has used Hitwise data to pull together ten online facts for retailers and marketers.
IPC Advertising has launched a new influencer marketing product that will enable commercial partners to capitalise on IPC Media’s brands’ influence across social media.
Adobe has teamed up with agency Razorfish to boost their technology marketing platforms for clients.
A new online tool, enthuse.me, has gone live, letting users show off examples of their best work to potential employers, clients or colleagues.
Go Compare has held on to its lead in Google advertising listings for car insurance despite Google’s share of search visibility for car insurance in Paid Media having increased on the previous quarter, and rival comparison sites having likewise grown their share of voice, reveals the latest research from leading independent digital marketing agency, Greenlight.
Facebook ad technology firm Glow Digital Media has launched the ‘Engagement Accelerator’, designed to get the most out of newsfeed ads.
Up to 40% of web users are unaware that the Google Ads above their search results are paid-for advertisements, according to new research.