The latest version of SLI Systems’ ‘Big Book of Site Search Tips’ has launched, offering more than 100 Ideas for improving the way retailers connect shoppers to the products they want.
Google has bought artificial intelligence firm DeepMind Technologies for a reported £240m, as the internet giant continues to expand into marketing automation and big data.
Baby Supermall recently worked with Google to run a targeted AdWords paid search campaign, targeting mothers. This video case study outlines how the baby retailer linked analytics to search with attribution modelling to generate tens of thousands of dollars in additional sales every week.”
Suttons Seeds worked with SLI to implement learning site search technology to help visitors find products they wanted. This case study looks at how the garden equipment and seeds supplier got a 112% higher conversion rate for site search users with learning search.
Advertisers in the UK spent £1bn on online performance marketing (often referred to as affiliate marketing) in 2013; up 15% on 2012, with advertisers getting an average £14 return on every pound spent, according to new data.
Credit card details from nearly half of all South Koreans have been stolen and sold to marketing firms, it has been revealed.
Last year saw real time bidding (or programmatic buying) take off in a big way, as brands wised up to using ‘Big Data’ to micro-target consumers across digital channels. Tod Sacerdoti, CEO and founder, BrightRoll, looks at how video advertising is set to follow display ads into this new channel, and offers for key tips … [Read more…]
During 2013, Aviva overhauled its email marketing strategy with the help of Alchemy Worx. This case study looks at how the car insurance firm’s counter intuitive ‘send more email’ approach generated a 48 per cent rise in the number of quotes requested, as well as seeing a 4-fold increase in click throughs.
Amid the economic turmoil, crowd-funding has taken off in a big way as entrepreneurs turn to social media when banks are reluctant to lend start-up and funding cash. Despite the growing popularity of sites like Crowdcude and Seedrs, Mark Sisson, Managing Director at 4most Europe warns would-be investors to take heed.
As 2014 dawns, Rakuten LinkShare offers 6 key tips for marketers running cost-per-acquisition programmes, outlining the importance of good data and using seasonal highs and lows to your advantage.