YouTube clamps down on fake views with video audits
YouTube has begun to audit the number of views a video has received, in a bid to tackle the growing trend for fake views inflating the popularity of videos.
marketing
Social media brands in Spain: Internet marketing strategies
Social media brands in Spain spent 180% more on advertising than in the previous year, according to a new report looking at internet marketing strategies in the region, according to a new report looking at Internet marketing strategies.
Facebook turns 10: can it topple Google to become king of search?
Facebook turns 10 this week, rolling out its graph search to mobile users as the social network sets its sights on Google’s search revenue-and it plans to use mobile to get there.
Guest comment: What does the next 10 years on Facebook look like?
Carol Dray, Marketing Director, Rakuten’s Play.com explains why after 10 years Facebook is becoming more important to retailers than ever before.
Top tips: Marketing to online daters
With Valentine’s Day just around the corner, it is difficult for people to ignore the bombardment of dating web site ads that pop up on computer screens or stare them in the face during the daily commute, all asking if you are ready to find love. Once an embarrassing secret for the digital sect, in … [Read more…]
Over half of media companies set to increase staffing levels in 2014
The Barclays Employers Survey 2014, which questioned 684 UK businesses across all sectors, has revealed that 53% of firms in the media industry will be increasing staffing levels this year (2013: 56%), which is above the national cross sector average (49%). The same survey has also revealed that over a quarter (27%) of media companies … [Read more…]
Customers ‘3.5 times more likely to buy after multichannel experience’- Rakuten
Advertisers using a combination of affiliate and display are 3.5 times more likely to convert a prospect into a customer than if they used those marketing channels separately, according to new research from Rakuten marketing.
Sky offers free programmes on YouTube
Sky is putting free episodes from some on its TV shows on YouTube, in an effort to entice viewers to its pay-TV services.
MTV UK ramps up ad inventory with RadiumOne
MTV UK and Ireland is aiming to further exploit the popularity of its content on digital and social media platforms through the launch of a new advertising tool aimed at targeting its young audiences online.
Privacy and tracking in a post cookie world: Alternatives to traditional tracking techniques
Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.