Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).
Football brand Mitre has appointed communications agency 1DA to handle its international digital innovation and communications.
Google will stop displaying its controversial banner search ads, six months after testing the new format which went against the internet giant’s previous promises not to advertise on its home screen.
Train operator East Coast has launched a social media campaign which will reward a selection of followers with a hand-drawn image from a celebrated Tweet artist.
Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research.
Facebook will soon start placing Video Ads in users’ News Feed, which will auto-play without sound.
This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users’ personal data rights will risk fines of up to €100m.
Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research.
As the internet celebrates its quarter century anniversary, Rakuten predicts how online retail could evolve over the next decade, including how tomorrow’s shoppers will be able to browse window displays across the globe.
Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report.