Facebook and Nielsen track mobile TV habits in US
Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers.
marketing
Microsoft to axe Nokia jobs in mass cull?
US software giant Microsoft is reportedly planning massive job cuts following its takeover of Nokia.
Internet of things steps closer for pharma marketers with Novartis-Google partnership
One of the first major moves from Google’s healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers.
YouTube to fund new content via Hollywood deals?
YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report.
Nestle offers rewards to social fans with new coffee hub
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards.
Govt spies named ‘villain of the year’ at web awards
The UK spy agency GCHQ has been named as the biggest “internet villain” at the annual Internet Services Providers’ Association (ISPA) awards.
Heineken ditches branding for ‘credible’ social media campaign
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’.
10-steps to build and market a successful app [Infographic]
Apps are big business now- acting as a powerful self-contained new channel to reach customers on the move within a branded environment. This infographic from Dot Com Infoway details the nitty-gritty of app development and marketing that app creators will need to look into to be successful in their efforts.
Event marketing tips: Print’s charming… but mobile’s smarter
Why are only 37% of the events market currently optimising the opportunity that mobile medium brings? Wayne Morris, GM EMEA, Guidebook examines how event organisers’ continued reliance on paper-based methodology could take them from prints to paupers. For a more regal ROI, the digital medium is King.
Small firms ignore mobile marketing at their peril- report
Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven’t switched on to mobile, according to new research.