The Direct Marketing Association (DMA) has revamped its code of conduct, ina move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow.
UK phone network Lycamobile has worked with visual storytelling studio Nucco Brain, the produce the first Lycamobile full CGI broadcast advertising campaign.
P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”.
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film.
Albert Pusch, head of marketing at FACT-Finder, offers advice on the do’s and don’ts when it comes to launching a website in overseas markets.
Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with a panel of practitioners from the Email, Mobile & Connected and Social Media … [Read more…]
Jordan Kretchmer, founder and CEO, Livefyre – a social engagement platform used by media companies and brands to integrate real-time social content and conversations into their websites, mobile apps, and advertisements.
The roles of the CIO and CMO have more overlap than ever before. Emily Riley, Chief Operating Officer, Ghostery Inc, looks at why marketing and technology chiefs need to work closer together in the future.
Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research.
In November 2013, Flybe partnered with Maxymiser to develop a long-term strategy to improve customer experience across its digital channels. The plan helped transform Flybe’s customer engagement with campaign alone providing a catalyst for stunning annualised revenue growth of £8.5 million. This case study looks at how the regional airline achieved success.