Infosecurity Europe has been hot on the agenda for the UK IT security industry this week, with many taking to Twitter to express their views on the top trends and issues. As this year’s show draws to its close, identity security specialist Ping Identity looked at the key social media statistics and analysis of this … [Read more…]
3M has embarked on a novel new digital marketing campaign that transforms ‘annoying’ re-targetted banner ads into something more useful- a reminder note for yourself.
To promote its new ‘Hidden Valley For Everything’ dressing, Clorox partnered with BuzzFeed to expand on its nickname “The New Ketchup,” in a fun, engaging way. This case study looks at how the FMCG firm enjoyed a 400% brand lift in social sharing via native content marketing.
How can brands incentivise customers to give them their data? Frédéric-Charles Petit, CEO of Toluna, looks at how brands can use data to achieve the best ROI.
Fifteen percent of small businesses have a mobile app, and another 18 percent are considering developing one in 2015 or later, according to a new survey.
Diageo has launched a “smart bottle” for the iconic Johnnie Walker Blue Label whisky, which lets the brand send targeted messages to customers who scan a tag on the bottle with their smartphone. The ‘ThinFilm’ technology also recognizes when the bottle has been opened, allowing a personalized conversation to continue between the brand and the … [Read more…]
It’s crucial for marketers to treat their customers as individuals to tailor their brand’s messaging perfectly. Matthew Dunn, Managing Director, Targeting, at Experian Marketing Services UK offers tips provide tips on how marketers can collect data and the kinds of data they need to be able to personalise and segment down to each individuals within … [Read more…]
The Advertising Standards Authority (ASA) has banned a YouTube video featuring a well-known vlogger because it didn’t clearly explain it was sponsored by P&G’s Max Factor brand.
Sky 1 is using Vine to create micro games, designed to engage viewers of new hospital drama Critical.
Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.