Unilever proves social buzz really does drive sales
Positive mentions in social media really do directly result in more sales, according to research by Unilever, despite previous evidence to the contrary.
marketing
Case study: OMO ‘Fast Maths’ app educates South African kids
South Africa may have one of the lowest maths literacy rates in the world, but it’s up there when it comes to tech literacy – the market boasts 86% mobile penetration. Using the latter to boost the former seemed a good opportunity – and laundry brand OMO, with a stated purpose of unlocking human potential … [Read more…]
Third of consumers ‘willing to shop via social media’
With most major social networks carrying ‘buy buttons’, brands are quickly moving into this new market place- but are consumers ready for a more social online shopping experience?
83% of UK marketers find branding measurement a challenge
More than four fifths (83%) of UK-based brand marketers find measuring the impact of branding more challenging than measuring the impact of direct response, according to a new survey.
Coca-Cola first brand to buy Twitter emoji for #shareacoke
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke.
Cadbury’s ‘Gorilla’ ad voted most popular UK ad ever
A 2007 Cadbury’s ad featuring a gorilla drumming to Phil Collins’ 80s hit In The Air Tonight has been voted the nation’s favourite TV ad of all time, in a new public poll.
News Corp buys Unruly for $176m to boost ad tech
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads.
Facebook plans dislike button: How will brands (and trolls) react?
Facebook is finally launching a ‘dislike’ button, following years of demand for the feature, designed to help users to “express empathy” with their friends.
Video viral of the week: O2 turns England Rugby stars into giants
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign.
Top tips: Why ad testing is critical to the brand experience
Amanda Phillips, Millward Brown’s Head of UK Marketing, looks at how ad testing can be used in conjunction with brand tracking to make marketers more nimble.