Programmatic marketing is now big business, as marketers automate the buying and selling process based on real time data. But do marketers really know how to get the best out of this phenomenon? This new infographic series from Eyeota covers the basics.
Google has shaken up its search results, ditching its iconic sidebar ads in a move that could raise AdWords prices.
Adobe has combined two of its app development services to help businesses build professional-looking apps, without requiring a large amount of coding knowledge.
In a shock move, Three has become the first mobile operator to block ads at a network level.
With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter.
Brits are almost 30% more likely to open an email if the subject line includes ‘old fashioned’ swear words, according to new research.
Nearly half of small businesses in the US operate without a website, with many not considering a mobile-friendly website to be a priority, according to a new survey.
SMS remains a hugely effective communication channel for many brands- but more providers are now using ‘grey routes’ to deliver messages, stripping texts of vital context, such as timing. This infographic looks at a growing threat that most brands are totally unaware of.
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO.
The inundation of irrelevant communications and junk mail (both online and offline) is pushing consumer loyalty in the UK and Ireland to breaking point, with the majority (84 per cent) ready to take action against brands, according to new research.