YouTube debuts unskippable six-second ad format
YouTube has launched “Bumper Ads”, a lightweight, 6 second, non-skippable in-stream ad unit bought via AdWords and designed to drive awareness and reach.
marketing
Going paperless: Adobe links electronic signatures service with Marketing Cloud
Adobe has linked up its electronic signature platform with its Marketing Cloud platform, in a bid to make it easier for marketing and e-commerce to produce a “paperless experience”.
Top tips: Making optimisation a CEO-level priority
Marie Despringhere, UK Country Manager, Optimizely, calls on the C-level (the highest-level executives in senior management) to explore the power of testing and personalisation and truly embrace data-driven decision-making to quickly and easily create best-in-class digital customer experiences that can drive innovation and mitigate business risks.
Marketing fail: AC Milan scores own goal with ‘Haka’ Nivea prank
Italian football team AC Milan has come under criticism for perfoming a spoof ‘Haka’ dance before a match to promote a Nivea cream, with many branding the act ‘disrespectful’.
Right to reply: How Alibaba and Tumblr could affect Yahoo sale
Who will buy Yahoo? As suitors such as Verizon and The Daily Mail circle the embattled dotcom pioneer, Andy Moseby, Corporate Partner at technology and digital media law firm, Kemp Little looks at some likely outcomes…
Emojis boost email open rates: ‘Tears of joy’ most popular
Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research.
Luxury brands ‘failing at email personalisation’
Many luxury brands are failing to segment and target customers strategically in their email marketing, but Cartier and Burberry are leading the way, according to new research.
Top display ad tips: Dynamic creative in a programmatic world
Marie Dalton, Marketing Director EMEA, Connexity, explains why it’s so imperative to have accurate underlying data to drive the placement and the creative display.
Eyeota and Kantar Media strike ad-targeting partnership
Local audience data firm Eyeota has teamed up with analytics firm Kantar Media to share the ad targeting technologies with clients.
UK ad viewability hits highest level in 18 months
UK ad viewability has reached its highest level in 18 months, but £600m is still being wasted each year on non-viewable ads, according to new research.