Native ad clicks soar on mobile
The average click-through rate for premium native ads on mobile is now 137% higher than on desktop, according to new research.
marketing
Guest comment: Native advertising is dead, long live native content
The sooner people stop using the term ‘native advertising’, the sooner the content marketing technique can start to rebuild its reputation as a value added service to consumers, rather than glorified advertorial. Only then will native deliver an innovative and creative consumer engagement tool with staying power, that could transform brands’ relationships with their target … [Read more…]
Morning commute “best time for retailers to reach consumers by email”
Over four fifths (83%) of consumers read emails from retailers during the morning commute on their mobiles, making it the best time to reach them, according to new research.
Winning “Hearts and Minds” of customers: Brands now embracing customer journey
Brands are increasingly adopting and investing in a diverse set of customer journeys across a broader range of touch points than ever before, according to new research.
Sina Weibo partners Nielsen to boost digital ad measurement in China
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China.
Right to reply: Ad Age digital agency rankings are a wake-up call to incumbents
This week Ad Age released its annual rankings of the largest digital agency networks (based on 2015 worldwide revenues). Keith Hunt, managing partner at specialist M&A advisor Results International, believes this should be a wake up call to the incumbent agencies if they want to compete with the consulting firms that are coming to dominate … [Read more…]
Video viral of the week: Mars unites petcare brands with dog “freak out” videos
For the first time ever, Mars Petcare is bringing together its portfolio of wet dog food brands (Ceasar, Pedigree, Nutro and IAMS to grow the wet food category with a ‘Mix Mania’ camapign. See why it’s out video viral of the week below….
Guest comment: To realise ad spend growth, challenges must be faced
With ad viewability on the rise, how do brands get heard above the noise? Antti Pasila, CSO and Founder at Kiosked looks at how the industry needs to use this opportunity to spend wisely to cut ad fraud and ad blocking numbers.
Make it mobile – evolving email marketing alongside technology
As mobiles become the go-to destination for emails, marketers are competing against more messages on a smaller screen. Jenna Tiffany at Communicator looks at how to make your email marketing messages stand out in a mobile world.
Top content marketing tips: Are typos repelling your customers?
Everyone makes mistakes, but simple spelling and grammar errors can unravel a whole campaign, proving the difference between looking professional and incompetent. Amir Jirbandey, UK Marketing Manager at Mailjet, looks at how to recover from the most unfortunate of typos…