In today’s multichannel world, reaching the right customer is often about selecting the right platform for engagement. Choosing mobile versus desktop is a moot point, but selecting the right platform is critical. Different industries and businesses will have distinct customers, all of whom prefer different methods of communication. Shaun Haase, chief marketing officer at ProsperWorks, … [Read more…]
ASOS customers in Australia are claiming that the clothing retailers Facebook page is being run by bots (or rather robotic staff), after a series of baffling replies to their inquiries.
Three UK has revealed the first step in its plans to revolutionise the mobile advertising experience by trialling ad-blocking technology on its network next month.
Spotify saw revenues surge 80% to €1.94bn (£1.5bn) last year but losses deepened as the music streaming service put more money into investments.
Ad-blocking was a primary focus during this year’s Ad Week agenda, but why do consumers block ads? Marie-Louise Dalton, Marketing Director EMEA, Connexity looks at what brands and marketers can do to create advertisements with meaning and relevance for their consumers.
“Keeping Up With The Kardashians” star Scott Disick has become the subject of web ridicule after mistakenly including all the instructions his advertisers sent him on a paid Instagram post.
With Snapchat set to revive MTV’s Cribs, Hostel World has released a spoof ad with a little help from rapper 50 Cent.
The vast majority of marketing organisations have begun to significantly accelerate efforts to adopt advanced attribution methods, to the tune of a surveyed 78 percent committed to deploying cross-channel attribution within the next two years, according to a new survey.
Amazon has opened up its Dash Buttons to developers, letting program their own functions into the Internet of Things device.
Companies can now receive certification for using fraud-reduction techniques, following the launch of a new auditing process from the UK’s Joint Industry Committee for Web Standards (JICWEBS).