Two-thirds of UK marketers ‘feel unprepared for Brexit’
With the EU referendum only a few days away, UK marketing professionals are saying they feel unprepared for the potential changes that lie ahead, according to a new survey.
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Euro 2016: Fifth of fans to watch on mobile [INFOGRAPHIC]
Nearly a fifth (17%) of football fans will watch Euro 2016 matches on mobile, with mobile games and sports apps the most popular second screening activities, according t0 new research.
Pinterest Promoted Pins: Three new ways to target users
Pinterest is adding new targeting options, ‘remarketing’, ‘look-alike’ and ‘ad-interaction targeting’, to help brands serve more relevant ads to the social scrapbooking site.
YouTube woos small businesses with free professional video ad tools
Google has launched a new ‘DIY-style’ video ad package for small businesses, offering ‘free’ professional video ads and tools… provided they spend $150 on YouTube ads.
Snapchat ads: 92% of ad campaigns boost offline sales too
Oracle has teamed up with Snapchat to measure the impact of its new Snap Ads in stores.
Facebook tracks in-store visits to link online and offline habits
Facebook is giving advertisers data to track how many people visited a store after seeing a campaign on the social network.
Brands ‘choosing YouTube influencers over traditional celebrities for ads’
Brands are increasingly using high profile YouTube stars over traditional celebrities to promote their products, according to new research.
Half of consumers want brands to use artificial intelligence
Half of consumers are interested in brands using artificial intelligence (AI) for customer engagement, such as chatbots or virtual assistants, according to new research.
Luxury brands know 80% of in-store customers by name
Luxury brands are well positioned to personalise their online marketing, with 80% knowing their store customer by name, according to new research.
Man size no longer fits all: Generation Z shuns gender ‘stereotypes’
Men’s gender perceptions are changing, and a fresh advertising approach is essential for brands looking to target 16-21-year-old men, according to new research.