Bournemouth students win university marketing completion
A team from Bournemouth University have won a competition that challenges university students to work on a real-life marketing brief and then pitch it back to the brand.
marketing
Top IoT tips: When not being ‘genuinely’ real time could mean missing out on some of the action
With the advent of the Internet of Things, John Fleming marketing director Webtrends EMEA looks at what marketers actually need to take advantage of the opportunity as real-time, all of the time.
Desperados runs vertical beer ad for mobile generation
Beer brand Desperados is running a vertical video ad designed specifically to run on mobiles.
Nescafe’s Tumblr switch: Six months on
At the end of last year coffee brand Nescafe made the surprising decision to move its entire global and local sites to Tumblr. This case study looks at how the Nestle-owned brand has fared in the following six months.
Top presenting tips: How Richard Branson and Caitlin Jenner can help you convert business
Both Branson and Jenner have outstanding profiles in the media and have perfected how to present, but what lessons can be taken from their styles? How can their techniques help us become better presenters and convert business from presentations? Tim Levy, an esteemed speaking and marketing coach, who is scheduled to speak at the upcoming … [Read more…]
Marketing departments ‘biggest time wasters’ for meetings
Marketing departments are the biggest time wasters in meetings., costing £1,400 per employee per year, according to a cross-industry study.
More than just a trophy: How awards deliver higher ROI for winners
New research from DMA Award entries reveals what it means and takes to create a winning campaign, with 56% of winners featurumg in the top half of their industry return on investment (ROI) performance.
Unilever signs up for new ‘vison-based’ banner ad
In partnership with Mindshare and Unilever, YOC is launching a campaign series with its inline video ad.
Movie trailers ‘account for less than a quarter of films’ viral activity’
Trailers account for less than one quarter of content shared from film-related websites according to new research.
Combined TV and Twitter ads ‘get 18% boost on ROI’
Combining TV and Twitter ads can result in an 18 percent increase in ROI when run concurrently, according to new research.