From retargeting to location-based marketing, personalisation in advertising is becoming ever-more sophisticated. Elena Lockett, marketing assistant at FM Outsource looks at four different personalised targeting methods, with advice on how to get the most of your customer data.
Following the second UK Amazon Prime Day earlier this week, Brits rushed to buy electronics such as fitbit and headphones, according to new research.
Global advertising technology firm Crimtan is working with Digital Element to offer clients new ‘hyperlocal’ ad tech that helps target specific users on the move.
Thanks to digital channels, consumer product companies now have a direct connection to the needs and aspirations – the ‘pulse’ – of consumers. This new report from Capgemini looks at how they make the most of these insights.
As influencer marketing continues to grow in popularity, Warner Brothers studio has been reprimanded for not labeling sponsored content produced by YouTube stars, including PewDiePie, to promote a video game.
Over a quarter of UK shoppers say that online giant Amazon is their favourite retailer, with John Lewis (14%) and M&S (10%) following behind, accoding to new research.
New technology from native ad company, Vibrant Media, has slashed the ad weight for its In-Text, In-Image, out-of-stream video and high impact native ad formats by over 75% to just 30.5 KB.
The global consumer product industry is failing to prioritise security and privacy and is at risk of losing a maximum of $320 billion due to General Data Protection Regulation (GDPR) penalties.
As most marriage counsellors will tell you, any partnership can experience the fact that a gradual decline in interaction will lead to dwindling interest and, ultimately, dissatisfaction. Marketing activities often work on similar emotional levels to a relationship. While marketing professionals may not find themselves sleeping on the sofa if interaction breaks down, a lack … [Read more…]
Over three quarters (78%) of public relations disasters are “the brand’s fault”, according to a new survey.