Does the need to meet quarterly targets mean strategy takes a back seat to expediency? Rupert Harrison, Planning Director at Zeta Global argues that marketers need to acknowledge that not every situation can turn into immediate revenue – and knowing when to message commercially, and when not to, is a careful balancing act.
The majority of online retailers attribute sales solely on a last-click basis, despite data indicating marketing budgets could yield better results if spent across the customer journey, according to new research.
IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.
Games maker Machine Zone spent big bucks to get Arnold Schwarzenegger to promote its latest mobile game in this super bowl ad. The gamble paid off, becoming the most viewed and shared YouTube ad of 2016.
Dog food brand Cesar has introduced its newest star-studded holiday campaign, “Matchy-Matchy,” giving Christmas jumpers a canine twist.
Social Circle, the social influencer marketing platform, has released its 2016 list of influencers using its platform to rank them according to total reach across all their social media.
The rise of AI opens up a whole new range of possibilities for digital self-serve. Rick Sturge, EVP Business Development at Firstsource Solutions looks at how brands can prepare for the move towards AI, particularly on mobile.
Augmented and virtual reality could revolutionise the business world, but adaptability will be key to success, according to a new report looking into the biggest digital technology trends in the upcoming year.
Big data continues to be the fastest-growing segment of the information management software market.
As we move into 2017, the dynamics of digitisation and virtualisation are joining with the growing maturity of the Internet of Things and big data analytics to usher in a new era of super-connected business and leisure, writes Alan Coleman, the chief executive of Brite:Bill.