Unilad appoints Hotwire for blood donation equality campaign
Youth media brand UNILAD has appointed Hotwire to promote its #BloodWithoutBias campaign aimed at raising awareness of the discriminatory policy in the UK’s blood donation system.
marketing
Mapp and Datasine announce technology partnership
Cloud-based digital marketing platform Mapp has partnered with Datasine to bring AI and psychology-based personalisation to clients.
The power of the new marketing buzzword: Intent Marketing
When searching for things online, consumers always have a result in mind, but their search terms may be vague. This is creating a problem for brands, as their websites and results have been created with specific questions in mind, but this now no longer captures the intent behind the searches that consumers make. Luckily, there … [Read more…]
Retailers ‘better at understanding their customers than travel companies
Online travel booking giants Expedia and Booking’s recent reported dip in earnings were blamed on growing competition from Google. However, new research suggests travel brands might be struggling as they aren’t delivering the customer experience that consumers expect.
“Bold, brave & innovative”: Jack Brodie and Brodie Childs win Gold in DMA Breakthrough Award
One of the most prestigious awards for young talent trying to get a foothold in the data and marketing industry has been won by Jack Brodie and Brodie Childs from Edinburgh Napier University.
Adform partners Broadsign to boost programmatic ads for clients
Adform, the integrated advertising platform, has partnered with Broadsign, the leading digital out-of-home (DOOH) marketing platform.
DMA Awards: Mondelez ‘White Crème Egg’ campaign takes top prize
ELVIS’s campaign for Mondelez has taken home the Grand Prix at the DMA Awards 2019 ceremony at London’s Old Billingsgate, where all this year’s winners were announced.
Data siloes ‘holding marketers back’
New research reveals 98% believe future improvements are held back by data silos, justifying the cost and in-house skills shortage.
The Future of Work: Six predictions from digital industry experts
With a new decade ahead, what will the future of work could look like? The Netimperative team spoke to some industry experts to ask what they predict next year will bring.