The digital marketing industry is struggling to recognise some of the key expressions in the online display advertising industry, failing to identify industry terms such as RTB (real-time bidding), DSP (demand-side platform) and SSP (supply-side platform).
A start-up app development agency has launched its first commercial project – a free Android app for The Guardian’s community noticeboard, www.n0tice.com.
UK consumer watchdog the Office of Fair Trading (OFT) has written to 62 online retailers after discovering they may not be fully complying with consumer protection laws.
The number of searches looking for local goods and services in the US has risen significantly in the past two years, with local searches making up 24% of Google queries, according to new research.
Mobile marketing technology firm mBlox has added Smart Groups to mBlox Engage.
TranslateMedia, the international translation agency, has created an international guide to social media, to help agencies navigate social media use across the world and create effective cross-border social media strategies.
How do you make a low budget online campaign for a brand that has awareness of 4%? This campaign for Lay’s potato chips shows how, with a little local knowledge and some creative thinking, a small budget social media campaign can make a big impression…
US iPhone and Android users are increasily relying on apps, rather than mobile websites, to get their travel information while on the move, according to new research.
Independent shopkeepers are Britain’s hardest worker, with most working over 50 hours a week, according to new data.
Independent shopkeepers are Britain’s hardest worker, with most working over 50 hours a week, according to new data.