A strong online presence has transformed opportunities for international expansion. Yet while most organisations now recognise that a local language site – and not just a poor translation – is essential, how many truly understand the impact on revenue and the brand value implications of failing to deliver country sensitive as well as language specific … [Read more…]
Nokia and music pioneers La Blogotheque, a team of bloggers and videographers, have teamed up to showcase hot new UK music talent at a series of free gigs across the country.
Following the announcement that BskyB is to takeover O2 broadband, Emeka Obiodu, telco strategy analyst at Ovum looks at five key ways the purchase will shake up the UK’s telecoms and digital industry.
Reader’s Digest has filed for bankruptcy as the 91 year old publisher struggles to compete with online media.
Reader’s Digest has filed for bankruptcy as the 91 year old publisher struggles to compete with online media.
Interflora has appointed Croud to manage the florists search, social, mobile and display campaigns as part of a new digital push.
FundTheGap, a new online equity fundraising platform for start-ups and small businesses looking to raise up to £2m of investment, has launched to offer businesses a new online fundraising channel.
Google has revamped its hugely popular search advertising system AdWords with ‘Enhanced Campaigns’, letting advertisers target people by ‘situation’ rather than device.
Google’s new ‘Enhanced Campaigns’ tool marks one of the biggest ever changes to its hugely popular AdWords search ad system. With consumers now targeted by situation rather than device, Alistair Dent, head of PPC at Periscopix, has analysed the changes, and what they mean to people searching and to advertisers…
Media firm Shazam has opened a new office in Australia to support Shazam for TV advertising.