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Guest comment: Google Glass, it’s not just about the utility

April 9, 2014

Google Glass has got an image problem before even going on sale- but can a new partnership with RayBan make the augmented reality eyewear shake off its ‘Glasshole’ connotations? Tunde Cockshott, creative consultant at marketing and technology consultancy, Amaze, discusses the potential of Google Glass as it looks to fuse fashion with technology.

Uncategorized brands, global, Google, images, local

Twitter to launch 15 new ad units- report

April 8, 2014

Twitter is planning to launch 15 new types of ad products, including in-stream downloads for mobile games and click-to-call buttons for local businesses, according to a news report.

Uncategorized advertising, brands, games, iPad, local

Local crowdfunding project goes live

April 4, 2014

Localfunded.co.uk, a new crowdfunding platform, has gone live in the UK, designed to let people control what happens in their communities, and get exclusive rewards on local services, goods and deals.

Uncategorized advertising, local, marketing, music, retail

Turkey blocks YouTube and Twitter

March 28, 2014

Turkey has banned YouTube after the site was used to publish an ‘audio leak’ allegedly from a state security meeting that discussed possible military action in Syria.

Uncategorized blogging, Facebook, government, local, media

FMGC brands reveal top digital pressures

March 27, 2014

Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.

Uncategorized brands, content, ecommerce, local, marketing

Online retail in 2020: Web glasses, global window shopping and single logins

March 13, 2014

As the internet celebrates its quarter century anniversary, Rakuten predicts how online retail could evolve over the next decade, including how tomorrow’s shoppers will be able to browse window displays across the globe.

Uncategorized global, local, Maps, marketing, retail

Top tips: 7 reasons why any business should become socially responsible

March 12, 2014

Towards the end of 2013, 60K a Bulgarian contact centre held a four-day bazaar aimed to raise funds for several local charities such as an Orphanage, an Animal Rescue, and a daycare centre for people with mental disorders. But why has it done this? Why should a company like 60K invest so much time and … [Read more…]

Uncategorized Christmas, financial services, games, global, local

Lavatory logistics: ‘Rent your toilet’ app goes live for Mardi Gras

March 6, 2014

A new app making a splash at this years New Orleans Mardi Gras lets people rent out their bathrooms to local party-goers- in a bid to tackle to problem of public urination at the festival.

Uncategorized local

94% of consumers expect brands to offer click-to-call on search results

February 28, 2014

Nearly 19 out of 20 (94%) of UK smartphone users have, at some point, needed to call a business directly when searching for information on a smartphone, accordiong to a new poll conducted by Google.

Uncategorized advertising, brands, Google, local, marketing

Video viral of the week: Head and Shoulders dandruff stunt gets half a million views

February 21, 2014

To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff.

Uncategorized, Video local, media, Twitter, YouTube
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