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Why Nescafe ditched its website for Tumblr

September 24, 2015

Nescafé’s recent decision to convert all of its international and local websites to Tumblr blogs is a bold move but it does come with some benefit, new research suggests.

Ads, Social brands, global, local

Amazon begins take away deliveries in US

September 9, 2015

Amazon is offering its own restaurant delivery service to Prime members in Seattle, marking its first push into an increasingly crowded market for meal delivery.

E-commerce Amazon, local

Royal Mail planning ecommerce future?

September 9, 2015

The newly privatised Royal Mail in the UK has bought a stake in Market Engine, an start-up that powers companies’ online store fronts.

E-commerce Australia, brands, ecommerce, local, retail

4 types of shoppers: Most Brits are ‘pleasure seeker spenders’

September 7, 2015

The UK is now a nation of ‘Pleasure-Seeker spenders’, carving out an average of 15% of their monthly pay cheque to spend on living life to the full, according to a new study.

E-commerce local, retail, UK

Affiliate marketing: Payment issues turn off clients

July 29, 2015

Nearly 41% of affiliates have stopped working with an affiliate network because of a payment issue, according to new research.

Ads, E-commerce global, local, marketing

Home renovation site grows to 2 million users

July 23, 2015

Home renovation and design platform Houzz has grown its UK community to 2 million monthly unique users since it launched just one year ago.

Ads, Social Australia, Europe, global, local, technology

Apple Pay one week on: How is social media responding?

July 20, 2015

Apple Pay went live in the UK last week, following its launch in the US earlier in the year. Brandwatch has analysed how well the contactless payment system is going down with the public on social media. The result unfortunately isn’t a great start for Apple Pay.

E-commerce, Social Apple, brands, financial services, local, marketing

Government debuts £10m Internet of Things competition for UK cities

July 14, 2015

UK cities and businesses are being encouraged to apply for a £10m fund in a competition to use connected technology to boost their local area, such as environmental improvements, economic opportunities, and more efficient transport, healthcare and energy.

News, Regulation global, government, local, media, Privacy

Guest comment: Programmatic’s Placement Paradox

July 8, 2015

Alex Kuhnel Chief Operating Officer, TGI, Kantar Media, looks at how programmatic campaigns must adapt to meet branding requirements and answer advertiser and publisher needs.

Ads, Content advertising, brands, consumer insight, content, local

Engagement evolution and the power of digital in the NFP sector

July 2, 2015

No matter what industry you are in, engaging with your customers, members or audience is vital to the success of your organisation. In today’s technology-driven society, this means far more than having an aesthetically pleasing website or a mobile app. Placing digital at the heart of an engagement strategy will be vital in keeping your … [Read more…]

Ads content, global, local, media, technology
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