Advertising “underpins the EU economy” says Deloitte
Every Euro spent on advertising results in a seven-fold boost to GDP, according to a new study.
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Alipay sees record number of mobile payments in China
Chinese mobile wallet app Alipay has 450 million users spend online or in stores during 2016, according to new data.
Japanese insurance firm replaces 34 workers with AI bot
Fukoku Life Insurance Mutual Company has cut 34 jobs, instead using IBM’s artificial intelligence bot Watson to take over assessing medical insurance claims over the phone.
Pokémon Go gets revamp and Starbucks tie-in as player numbers slump
Games developer Niantic has updated its Pokémon Go app, as the augmented-reality game’s popularity has slumped from its record-breaking user numbers back in June.
IAB white paper: Native ads and content marketing
IAB Europe has published two key resources for Online Native Advertising and Content Marketing, giving advice on applicable EU rules.
Best Practices in Social Video: How to Use Facebook Video for Business
The first in a two-part series, Sophie Rayers, EMEA Marketing Director at online video provider Brightcove looks at the best practices for implementing successful video as part of your social media marketing strategy – in particular, how to make Facebook video work for your business.
Brexit sparks fears of tech talent drain in UK- survey
Digital agencies in the UK are increasingly concerned that Brexit will lead to a widening digital skills gap, according to a new study.
Driverless cars: A big independence boost for the older generation?
Driverless cars could help more than 2.8 million Brits over the age of 65 remain mobile for longer. However, a new survey by Bosch has found that drivers over 55 could benefit the most from automated technology in decades to come, but feel less informed about driverless cars than any other age group.
SpotX debuts “content syndication suite” for publishers
Video inventory management platform SpotX and video discovery and distribution platform Vemba have partnered on a product suite that manages the syndication and monetisation of premium video content.
Baidu debuts medical chatbot for doctors and patients
Chinese search engine giant Baidu is launching a “conversational” medical chatbot designed to make diagnosing illnesses easier.