Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.
Clothing and electronics are the most popular categories for online shopers in Latin America, with brand awareness and loyalty key to driving purchases, according to a new study.
Social media in Latin America continues to soar as Argentina and Brazil become the most engaged social networking markets worldwide, according to a new study.
Facebook continues to reign as the leading social network in Latin America by a wide margin with 115.5 million visitors in November 2012, but other players in the sector have also begun climbing in the rankings, according to new research.
BlackBerry’s popular chat app BBM is to launch on rival platforms for the first time, as the phone maker looks to capitalise on the growing demand for wi-fi alternatives to text messages.
The Brazilian travel site audience has nearly tripled in the past 3 years, with 1 in 3 online users visiting the now visiting the category, according to research.
The Internet is an important influence on consumers interested in buying new products, especially across Electronics and appliances, according to new research.
Online shopping for food and beverages is on the rise, with 61% of global online consumers using the web to research their grocery shopping, with 44% intending to spend more online during the past 2 years, according to a study.
Rising food prices are having the greatest impact on global consumer’s choice of grocery purchases, with more than half (52%) stating higher prices are a major influence, according to new research.
A new study from comScore has found that Chile ranked as the most engaged online video market in Latin America with viewers watching an average of 176 videos per viewer during May 2012, an increase of 60% from the previous year. “Online video consumption in Chile has grown immensely in the past year, fuelled by … [Read more…]