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Coronavirus: How is the world searching?

March 19, 2020
Coronavirus: How is the world searching?
Coronavirus: How is the world searching?

With the world in panic mode over the spread of Coronavirus, and shocking updates daily, the world population is riding a roller-coaster of emotions. Search data from CodeFuel, a leading search technology company, has revealed dramatic spikes in Coronavirus searches in different countries.

Search Europe, France, Germany, Italy, Search

TabMo partners VHOOH to boost out-of-home programmatic

March 17, 2020
TabMo partners VHOOH to boost out-of-home programmatic
TabMo partners VHOOH to boost out-of-home programmatic

Mobile advertising company TabMo has partnered with VIOOH, a global digital out-of-home (DOOH) marketplace with access to JCDecaux’s inventory.

Ads advertising, brands, Germany, global, Italy

PRO14 Rugby launches fan experience platform

March 16, 2020
PRO14 Rugby launches fan experience platform
PRO14 Rugby launches fan experience platform

PRO14 Rugby has launched a new fan-focused web platform for one of European rugby union’s leading Championships, the Guinness PRO14, which features teams from Scotland, Ireland, Wales, South Africa & Italy.

Content agencies, content, Italy, marketing, media

Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)

February 10, 2020
Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)
Nearly one third of UK consumers don’t own smart tech devices (and they don’t want ads)

While people are confident in using smart tech, a good proportion simply don’t want to invest in it yet, according to new research.

Mobile advertising, Amazon, Apple, Entertainment, Italy

Six Nations teams up with Amazon for AI-powered rugby stats service

January 28, 2020
Six Nations teams up with Amazon for AI-powered rugby stats service
Six Nations teams up with Amazon for AI-powered rugby stats service

Amazon Web Services and Guinness Six Nations are introducing five new, real-time, rugby statistics to give fans deeper insights into on-field action, ahead of the tournament that kicks off this weekend.

Ads Amazon, analytics, games, Italy, Maps

Mobile-only marketing: the millennial goldmine?

November 29, 2019
Mobile-only marketing: the millennial goldmine?
Mobile-only marketing: the millennial goldmine?

Mobile only publishers could represent a goldmine for brands targeting younger, more digitally native audiences. Jules Bazley, Regional Vice President, CJ Affiliate, looks at how affiliate marketers are more than just traffic drivers.

Mobile brands, global, Google, India, Italy

Singles Day spreads to UK as festive shopping period gets longer

November 8, 2019

As we approach Singles Day this Monday the 11th November shopping behaviours are changing and that China’s Singles Day is now but part of a wider “Golden Quarter of increased sales starting from October and running until the end of the year.

E-commerce brands, Europe, France, Germany, Italy

Snapchat opens ‘Lens Studio’ to creators

August 28, 2019

Lens Studio has so far seen over 500,000 Lenses created for the app by amateurs and experts alike, and the new updates mean it is even more accessible, user friendly and innovative. Six innovative new features on Lens Studio include skeletal tracking, which will allow creators to make lenses that go beyond the face and … [Read more…]

Ads, Mobile France, Germany, images, India, Italy

Brands experiencing ‘unintended consequences of GDPR and Brexit’

August 16, 2019

Brands are experiencing unintended consequences of regulation such as GDPR and Brexit, including impacts on the way they approach domain management and security, according to new research.

Regulation brands, France, Germany, Italy, marketing

The biggest stars on Instagram: Kyle Jenner’s followers now ‘twice as big as UK population’

July 23, 2019

The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.

Social Australia, brands, content, images, Italy
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