As social media grows in popularity, it’s easy to neglect its earliest incarnation: email. This infographic from Scoop.it shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.
More than 60% of apps are ‘never downloaded’ from Apple’s app store, and of those that are, one in four is abandoned after its initial use. This infographic from New Relic offers a step-by-step guide to creating an app that matching customer and business goals.
Almost a third of UK mums have decided against purchasing a product after reading a post, comment or review on online, according to a new report and infographic from Diffusion.
Russia is the sixth largest country in the world in terms of internet users, overtaking the UK, Indonesia and Germany in recent years. Despite this, there remains huge scope for growth. This infographic looks at the key digital players in the country, across social, mobile, email, search and video sectors.
How can you tell if your social media campaign is succeeding or failing? This infographic from social media monitoring service Synthesio looks at the typical patterns from a successful (and unsuccessful) social media campaign.
Google has been integrating many non-traditional search results for years, with news articles being one of the most common. New research from Searchmetrics has highlighted the 10 most prominent sites that appear on Google News integrations, with Patch.com and The Huffington Post leading the way.
Despite most British SMEs (87%) acknowledging that marketing has a positive impact on sales, the sector is losing out on up to £122 billion in sales by allowing it to slip off the radar, according to new research.
Online businesses are neglecting key parts of the marketing mix, with customer relashionship management topping the list, according to this new infographic from Barclays.
Shoddy service, redundant questions and disconnected processes are leading customers to abandon purchases, switch suppliers and terminate contracts. This is according to a survey commissioned by Redwood Software.
Much like the TV phenomenon ‘Game of Thrones’, the sales and marketing factions of large organisations are often locked in bitter internal feuds. This infographic from Pardot charts the ongoing battle and looks for ways to broker peace between these rival houses.