Why women rule social media (infographic)
Women are the driving power that contributes to increasing the value of companies such as Instagram, Tumblr and Pinterest by billions of dollars, according to this new infographic from Finances Online.
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Mobile ad buyers ‘to double send this year’ (infographic)
Global mobile ad buyers are planning to double their spend on mobile this year, with 90% of agency trading desks using demand-side platforms to buy inventory, compared with 49% last year, according to a new survey.
How are brands measuring social media success?
The rush for social media engagement metrics, such as ‘likes’, ‘follows’, ‘retweets’ or Google ‘+1s’ has resulted in confusion over how much this social interaction is actually worth to a brand. This infographic, from Google’s Wildfire, looks at how large companies are measuring their social media success.
60% of all web traffic ‘not human’
Nearly two thirds (61.5%) of all web traffic around the world comes from bots- both good and bad- according to new research.
How is mobile used by the travel sector? (Infographic)
Mobile use in the travel sector is booming, with 64% of mobile owners searching for holiday sites via a mobile device compared to 58% in a desktop environment. Mobile marketing agency, Yodel Mobile, has produced infographic which details how mobile is used by consumers for the travel sector.
Social media at the winter Olympics: How did the first day fare?
Salesforce ExactTarget Marketing Cloud has launched a real-time social infographic on Sochi 2014, measuring social conversations around the games.
The incredible growth of web usage from 1984-2013 (infographic)
Back in 1984, the Internet linked just 1,000 hosts and labs- now it connects over 2 billion people around the globe. This infographic from webmaster tool whoishostingthis looks at the biggest trends that have shaped digital media in the past 3 decades.
Super Bowl brands on Twitter: winners and losers revealed
Tweets in the U.S. about Sunday’s telecast of Super Bowl XLVIII on FOX reached a Unique Audience on Twitter of 15.3 million people, garnering a total of 1.8 billion Twitter TV impressions throughout the night. In this infographic, Nielsen SocialGuide looks at which brands generated the most buzz on Twitter during one of the biggest … [Read more…]
Bitcoin and the future of digital money (infographic)
With the rise of Bitcoin, virtual currencies are starting to be taken seriously (or at least being seen as a threat) by the financial industry. Since its launch in 2009 the value of the currency in circulation has now risen to $10 billion. This infographic from communications agency Clarity, looks at the 6 biggest virtual … [Read more…]
Privacy and tracking in a post cookie world: Alternatives to traditional tracking techniques
Advertisers and publishers have relied on cookies to track consumer behaviour online for years- but the practice is slowly becoming outdated as technology advances. So what are the new ways to monitor online habits? In this white paper, the Interactive Advertising Bureau offers a guide to cookie alternatives.