With assistants like Siri, Cortana, Google Now and Facebook M set to become major interfaces, what are the key trends around voice controls? New data looks at the users and motivations behind this growing technology that could change the face marketing as we know it.
What are the Megatrends that will affect business in the coming years ? According to by Dominique Turpin, IMD business school President, Changing demography, Explosion in technology and Leadership challenges are the major trends that leaders and companies should try to anticipate.
Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program.
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach.
Flipkart has been forced to apologise for sending a sexist promotional email after a customer who took to Twitter to criticise India’s largest online retailer.
The number of Indian smartphone shopping app users has jumped to 54% in May 15, from just 21% a year ago, according to new data.
P&G’s sanitary brand Whisper aimed to break the taboo in India around menstruation. This case study looks at how the firm came up with a powerful commercial and social media campaign encouraged 2.9 million women pledge to “touch the pickle jar” and defy dated myths- winning a Cannes Lions award for its efforts.
India is set to be the “single greatest opportunity over the next five to 10 years” according to future 21st Century Fox CEO James Murdoch.
The UK Tech industry is more ethnically diverse than Silicon Valley and has greater female representation, according to new research.
The smart car sector will continue to outperform all other connected devices over the next five years, in revenue terms, with one in five passenger vehicles connected globally by 2019m, according to new research.