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India

Yahoo’s $1bn R&D drive to lure consumers away from Google and Facebook

March 4, 2014

Yahoo! invested $1bn during 2013 on product development to boost its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google, the company has revealed.

Uncategorized China, Entertainment, Facebook, Google, India

Global mobile shopping trends: 15% more shoppers plan to go mobile in 2014

February 20, 2014

Over two-thirds (68%) of global mobile users have spent money via their mobile phone over the last year, with 83% planning to spend money on goods via their mobile phone in the next 12 months – a 15% increase on current levels, according to new data.

Uncategorized advertising, brands, content, global, India

How many of Facebook’s ‘likes’ are still fake? (video)

February 12, 2014

Facebook has been criticised in the past for not tackling the problem of click farms generating ‘fake likes’, and new research suggests the problem continues for the social network- even when ads are paid for via official Facebook channels.

Uncategorized advertising, brands, Facebook, India, marketing

Geoff Unwin appointed Chairman of Tryzens

January 31, 2014

Tryzens, the digital commerce solutions company, has appointed Geoff Unwin as Chairman of the Board following a management buyout in October 2013.

Uncategorized brands, Christmas, Europe, global, India

Global smartphone sales surpass one billion- Samsung leads the way

January 29, 2014

More than one billion smartphones were shipped last year, with Samsung increasing its lead as the world’s biggest vendor, according to new data.

Uncategorized Apple, China, global, India, Samsung

Facebook case study: Penguin India gets 7000+ event registrations in 2 weeks

June 10, 2013

The case study details how AliveNow helped Penguin India garner over 7,400 registrations in a 2 week period for the 10-day gala event held in New Delhi. Spring Fever is one of Penguin India’s flagship events attended by celebrities like Shobhaa De, Vikas Khanna, Ruskin Bond, Vikram Seth, Ramchandra Guha, etc, who interact with book … [Read more…]

Uncategorized brands, Facebook, India, marketing

Coca-Cola tests home delivery service in India

June 10, 2013

Coca Cola is testing an online store for home delivery of all its products in India, as the beverage giant looks to tap the burgeoning e-commerce market for the first time.

Uncategorized India

UK luxury market to 'double by 2017'

May 13, 2013

The UK luxury market is forecast to double in size over the next five years, increasing in value to £12.2 billion in 2017, in comparison to £6.6 billion in 2012, according to new research.

Uncategorized brands, Brazil, India, marketing, media

Mobile internet trends: 4G subscribers to double by 2014

March 26, 2013

High speed mobile internet connections will soar over the next 2 years, with 4G LTE mobile broadband subscribers forecast to double in the next two years.

Uncategorized Apple, broadband, China, global, India

Most Brits ‘unaware of new top-level domains’, including .Google, .Microsoft and .Nike

March 26, 2013

Three quarters (75%) of UK and US consumers are oblivious to the new ‘.brand’ domains, despite high profile brands adopting the new web extensions, according to a new survey.

Uncategorized Amazon, brands, Google, India, Microsoft
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