images
Top ecommerce tips: Why focusing on product imagery will drive brand advocacy
Product can make or break a retailer – and if product display pictures are used correctly, they can be effective brand ambassadors. David Brint, CEO at imaging and workflow specialist SpinMe, offers three tips for creating a compelling and consistent imaging strategy to help customers make informed purchasing decisions.
Future proofing with digital-first design
Like Coca Cola and Airbnb, hundreds of established brands are switching on to ‘digital-first design’. Andrew Culbert, co-founder of digital-first branding agency MERó, explains how this approach can prevent costly redesigns, avoid the pitfalls of pandering to the highest paid person’s opinion and allow organisations to compete with brands born in the digital age.