In a stark reminder of the perils of going digital-only, a UK music festival plunged into chaos over the weekend as its cashless payment system failed- leaving music fans unable to buy food or drink and being forced to queue for hours.
Google has released a batch of 40 Street View images with a twist- they are all underwater views.
Chinese search giant Baidu has been disqualified from an artificial intelligence test in which it appeared to beat Google and Microsoft.
Google’s annual I/O conference attracted 10,000 attendees with 2 million others watching on livestream television. As the web giant grows ever-more influential, we look back at some of the highlights from this year’s event, including Android M, Google Now on tap, mobile payments and the fate of Google Plus…
Sky is launching the Sky Editorial Asset Centre, a new digital asset management platform, to enable easier sharing of its enormous stock of still images for commissioned and acquired shows and movies.
In a stark reminder of the threats posed to new ad technology, an electronic billboard in the US has been hacked to show a pornographic image.
Halfords has tested green screen technology for the first time to support the launch of its new Boardman clothing range, following a huge increase in customers using advanced imagery options when shopping online.
The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research.
A London poster ad featuring a bikini-clad model next to the words “Are you beach body ready?” has sparked a social media backlash. But it also made Protein World, the company behind the campaign, around £1m in sales within just four days. This case study looks at the one of the most controversial ads on … [Read more…]
How can marketers go beyond engagements and ensure social media fans go on to make a purchase? New research from Crimson Hexagon and Millward Brown sheds light on Twitter’s role in the retail path to purchase.