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Health search trends: Online health sites succeed with long-form content

November 17, 2017

Providers of health related products and services such as online stores, insurance providers, health and fitness publishers and healthcare suppliers perform better on Google by delivering content that is longer than is typical in other online sectors according to a new study.

Search content, Google, images, marketing, Search

Brits want AI to help choose their holidays

November 17, 2017

The travel sector is being urged to invest in artificial intelligence (AI) to improve the booking process, as more than a quarter of UK holidaymakers find it too difficult to pick the perfect destination.

Content, E-commerce images, Search, technology, Travel, UK

Facial-tracking study reveals 4 key tips for successful luxury advertising

November 14, 2017

A study of luxury ads released over the last two years by The Luxury Institute and emotion measurement firm Realeyes has revealed the four key ingredients to successful luxury brand advertising – and highlights which ads were the best.

Ads, Content, Video advertising, brands, images, technology, UK

Adidas debuts ‘smart’ mobile shopping app

November 7, 2017

Sportswear brand Adidas has launched a shopping app that is tailored to the customer by learning their preferences, behaviour and interaction across the app.

E-commerce, Mobile Android, Apple, Google, images, marketing

Geordie Shore star broke ad rules on Snapchat

October 25, 2017

Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.

Ads, Regulation, Social advertising, BBC, brands, Facebook, images

UK start-up Pholio takes on Google with AI photo and video search gadget

October 17, 2017

A London start-up has condensed the power of cloud based visual search technology to the size of a book- called the Pholio- which provides private control and AI-powered, content-based search.

Ads, Mobile content, Google, images, Japan, Search

Shutterstock debuts ‘Composition Aware’ search

October 12, 2017

Shutterstock has launched a beta test of its Composition Aware Search, letting users specify one or more keywords, or to search for copy space, and arrange them spatially on a canvas to reflect the specific layout of the image they are seeking.

Search images, Search, technology, video

Home decor firm Hillary’s plans augmented reality board game carpets

October 12, 2017

An interiors specialist has created a series of concept images based on what carpets of the future could offer up in terms of children’s bedroom interiors and gaming décor. The Board Game Carpet is set to revolutionise the board games Britons have come to know and love.

Mobile games, images, technology, UK

How much do you value personal data? Kaspersky puts customers to test

October 10, 2017

Last month Kaspersky set up a unique social experiment – looking at exactly what price people put on their personal mobile phone data in the modern day.

Ads, Content, Regulation global, images, retail, security, smartphones

Boost to publisher paywalls: Google ends ‘first click free’ policy on media sites

October 6, 2017

Google is ending a policy that provided a limited amount of free content to users before they needed to pay for it. before users of the world’s biggest search engine could be asked to pay for it.

Ads, Content, News, Search content, Google, images, media, Search
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