Facebook vs Google: Who will win the online ad war?
Facebook’s victory in ad personalisation is driving Google to make changes to its advertising business, according to Adobe’s Q3 Digital Advertising & Social Intelligence Report.
Roald Dahl’s Twits get ‘revolting’ app
Roald Dahl’s characters, Mr and Mrs Twit are set to feature in their second app this autumn, as the authors’ work undergoes a major digital rebrand.
Instagram takes on Vine with 1 second ‘Boomeramg’ videos
Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles.
Right to reply: The wider impact of the YouTube subscription service
In response to YouTube launching its subscription service Marco Veremis, CEO of digital content specialists Upstream, considers how the subscription model will move beyond the west into emerging/developing markets. Key differences between the markets means that brands will have to significantly adapt their approach in order to succeed.
YouTube takes on Netflix with $9.99 subscription service
YouTube is launching a new subscription service called ‘Red’ to rival the likes of Netflix and Spotify.
Guest comment: The homepage is dead, it’s all about article pages
With more and more visitors arriving at a website “through the side door”, namely via search, social or a referring link, the days of homepage are gone. Say Media’s Lawrence Horne says articles are the new homepage and shares eight lessons to ensure you are striking the right design balance.
Back to the Future Day: What 2015 predictions did it get right?
Great Scott! As Wednesday, 21 October 2015 marks the day that Marty and Doc arrive in the film Back to The Future Part II, Netimperative looks at how accurate the films’ predictions have been- from wearable tech to power laces.
Twitter tool shows advertisers which ads perform better
Advertisers on Twitter will be able to tell which ad campaigns generate more conversions using Twitter’s new reporting tool.
Dynatrace lets brands compare digital campaigns to rivals
Dynatrace has launched a new set of tools to help marketers keep tabs of how well their mobile and online business services are performing in comparison with competitors’ campaigns.
Mobile ‘now accounts for 68% of social ad clicks’
Mobile ad spend has soared 159% in social and 66% in search, becoming the main driver of global ad growth, according to new research.